How the Internet of Things and AI will Transform Sports
- How IoT and AI will transform coaches, athletes, judges and fans.
- How IoT and AI will continue to attract people to the stadiums
- How IoT and AI will transform Sports Business.
- How AI is changing the future of sports betting?
How IoT and AI will transform athletes, coaches, judges and fans?
While the true essence of sport still lies in the talent and perseverance of athletes, it is often no longer enough. Therefore athletes will continue demanding increasingly sophisticated technologies and more advanced training techniques to improve performance. For instance, biomechanical machine learning models of players will predict and prevent potential career-threatening physical and mental injuries or can even detect early signs of fatigue or stress-induced injuries. It can also be used to estimate players’ market values to make the right offers while acquiring new talent.
Coaches are using AI to identify patterns in opponents’ tactics, strengths and weaknesses while preparing for games. This helps coaches to devise detailed gamelans based on their assessment of the opposition and maximize the likelihood of victory. In many leading teams, AI systems are used to constantly analyze the stream of data collected by wearables to identify the signs that are indicative of players developing musculoskeletal or cardiovascular problems. This will enable sports teams to maintain their most valuable assets in prime condition through long competitive seasons.
We tend to think that technology helps make the sport more just when we are victims or witnessed of unjust decision. That´s why we approve inventions like Paul Hawkins – creator of Hawk-Eye, a technology that is now an integral part of the spectator experience when watching sport live or more recently VAR in soccer.
The use of technology allows watch in real time multiple cameras, with aggregated info from sensors (stadiums, things and athletes) to make their decisions more accurate and objective.
We as spectators or fans need more transparency about the exercise’s difficulty, degree of compliance and final score. And we have the technology to do it.
IoT and AI technology don’t claim to be infallible – just very, very reliable and Judges also need to be adapted to new technologies.
Without fans, sports would find it difficult to exist. It is understandable companies are also targeting fans with IoT and artificial intelligence to keep them engaged whether in the stadium or at home.
How IoT and AI will continue to attract people to the stadiums?
Within the stadiums, sports clubs and many leagues across the globe are incorporating inside and outside the stadium technologies to boost fans unique experiences for fans and not only for 90 minutes.
The challenge is how to combine what the oldest and newest supporters are looking to attend to the stadiums?
How will the stadiums of the future be? I read numerous initiatives of big clubs and leagues, but I am excited about the future stadium of Real Madrid. I wish the club would allow me to advise them how to create a smart intelligent Global environment to provide each fan with an individual experience, know who is in the crowd, learn fan behaviors to anticipate their needs
How IoT and AI will transform Sports Business
“As long as sports remain a fascination for the masses, businesses will always have the opportunity to profit from it. As long as there is profiting to be gained from the world of sports, the investment in and incorporation of technology for sports will continue.”
I read an article warning about the new entirely new world order that is being formed right now. The author explained how 9 companies are responsible for the future of AI. Three of the companies are Chinese (Baidu, Alibaba and Tencent, often collectively referred to as BAT), while the other six are American (Google, Amazon, IBM, Facebook, Apple and Microsoft, often referred as the G.Mafia). The reason is obvious, as far as AI is about optimization using the data that’s available, these 9 companies will manage more of the sports data generated in the world.
Collaboration is needed now to stop this danger and to address the democratization of AI in sports. It is urgent companies and governments around the globe to work together to create guiding principles for the development and use of AI and not only in Sports. This means we need regulating it but in a different way. We do not want AI becomes in the hands of a group of lawmakers, who are very well read and very smart people but overwhelmingly lack degrees in AI and IoT.
Will AI change the future of sports betting?
The impact of technology on sports cannot be specifically measured, but some technological innovations do raise questions about fairness. Are we still comparing apples with apples? Is it right to compare the speed of an athlete wearing high-tech running shoes to one without?
Whether we like it or not, technology will continue to enhance athlete performance. And at some point, we will have to put specific rules and regulations in place about which tech enhancements are allowed.
There is a downside to advanced technology being introduced to sports. Machine Learning models are now used routinely to predict the results of games. Sports betting is a competitive sport itself among fans, but AI can substantially tilt that playing field.
I analyzed many IoT and AI companies for Sports in order to prepare my session. I am scared about the game result predictions capabilities but more scared about the manipulation of competition using AI algorithms with the Terabytes of data collected daily from IoT devices and other sources like social media networks, without the permission of the users.
The sports business market is generating billions of US$ every year but without control and education, we could find a future generation of ludopaths and a small number of Sports Service Providers controlling the Sports.